Advanced Link Building
While many companies can help you setup your website so that it’s optimized for search engines like Google, very few domestic companies offer link building services. Those that claim to offer it often outsource it to countries like India and the Philippines, where production quality suffers.
Search Engine Optimization (SEO) is an ever changing field, but regardless of what’s “flavor of the week” for manipulating search results, the only long-term method to build link equity is to adhere to the best known methods of the industry and rely on good, old-fashioned hustle.
Many PR firms will tell you their services cover SEO; they’re lying. Successful SEO strategy requires the work of a team dedicated to implement a plan encompassing your needs technically as well as culturally. When everyone works together toward a common goal to get high-quality, inbound links, suddenly great change is possible in a very short period of time.
Vuurr takes great pride in the creativity of its methods and the capability of its process. Vuurr utilizes an entirely holistic process that exemplifies everything about your company to get high quality links. For example, do you have female executives? Did you know that there are directories just for companies that have female executives? Recognizing these kinds of opportunities comes from years of experience within the industry, and we have over 20 collective years helping companies find their way to the top of search engines.
When it comes time to pick experts who will help you with online promotion, ask both yourself and them the following questions:
- What rankings do they hold? Would you trust a car mechanic who’s car runs poorly?
- How are they going to rank you? Sure, they can produce quick results, but long lasting results are another matter entirely. Is your business model here today and gone tomorrow?
- Do they guarantee anything but hard work? The only thing controlling Google is Google; but the rankings do change from time to time. Employing a strategy that mitigates risk and maximizes profits is the key to rank change.
- How do they intend to acquire these links? Google penalizes sites that buy links. If you get caught buying links, you risk the chance that Google will ban your whole website.
Think back to high school. If you hung out with the entire chess team, and they all preached about how cool you were, your popularity may go up a bit (not to bash on the chess team, we were on it!). However, if you got a date to the prom with the head cheerleader, not only did your popularity skyrocket, but her former football-playing boyfriend also had a popularity plummet. SEO is very similar – the more authority you have behind you, the higher you rank and the further down your competition ranks.
Advanced link building is like going to prom with the head cheerleader.
Reputation Management
One adage always holds true: “You can please some people some of the time, but you’ll never please everyone all of the time.” Unfortunately, unhappy customers and competitors now have a taller platform than ever to shout their message from: the internet.
Whether it’s a customer writing a “Rip Off Report” or a series of bad reviews on Google or Yelp!, none of these prominent pages reflect how you actually conduct your business. Worse yet, as court case after court case sides with their right to protect free speech, many of these services will NEVER remove content from their sites.
What options are available to the business owners who want to showcase their exceptional customer service skills but are competing with a couple unhappy customers who’ve posted a negative story across various websites? How will they overcome the bad news?
Vuurr excels at helping you move the bad news off of the front page.
By overwhelming Google and other search engines with positive, relevant information about you and your business, the unhelpful, bad news is kicked to the wayside. Rather than trying to fight losing legal battles, or finding customers who will only identify themselves by pseudonyms, Vuurr will help move all your negative search results to the second and third page of Google.
In other words, Vuurr will build you a strategy that leaves your first page a shining example of who you really are and how you conduct business.