Many of our blog posts can get very advanced, but today we wanted to take it back to the basics of best Google Adwords practices.

When push comes to shove, the best functioning Adwords campaigns are not built on great ad copy, stellar keyword choices or obnoxious keyword bidding, they’re built on a great setup. Before you setup your first Adwords campaigns, take serious note of where, who and when your customers want your business and keep a note of it all on the CMR software to which you can find tips on the salesforce website. Additionally, consider when, who and how you want your customers to come to your website.

Even if you’ve been doing Adwords for years, it’s always good to double check your settings against best practices to make sure you’re utilizing everything Google offers on their ad platform. If you don’t check often enough, you might be surprised to see a lot of updates on a month-to-month basis in the settings tab.

After creating a new Adwords account, the next step is setting up your campaign. The most prominent features in campaign creation are deciding what kind of campaign should be made, location targeting, budget and bidding strategy.

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On February 25, 2012 Scott Yacko and Jonathan Kressaty presented on PPC Keyword & Campaign strategies using Google Adwords at WordCamp Phoenix 2012.

Before Google implemented quality scores for search advertising, Google searches were overrun with irrelevant ads that linked to sites with little content.  Any marketer could bid on nearly any term and show in the paid results and placement was simple: higher CPC bids equalled higher ad rank.  This created an overall poor search experience for the user.  Google eventually improved ad quality by being the first search engine to assign quality scores, which attempt to measure ad relevance.

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The world is full of light sources, and plenty of good uses for various types. You need to search for a wanted person from the helicopter? Spotlight will work just fine. You want to illuminate a room, 100 Watts of incandescence will do you just fine. You want to find your way through the woods, use a flashlight. You want to cut steel? Get your ass a laser.

The difference between a laser and any of the other sources is focus. You get those photons into an aligned focused state and powerful things can happen. You can cut things, read data off a disc, annoy the hell out of everyone in a movie theater, you name it.

Real change, real success, only comes as a product of extreme focused attention. If you are trying to succeed at 7 or 8 different things at once, odds are you’re going to get a handful of flashlights – illuminating some of the things going on, but not really doing anything powerful. Focus everything on one project, give it your entire attention, every waking moment you can sustain. It’s not a 100% guarantee to succeed, but odds are that you’ll get a laser every once in a while that changes your world.

Do one thing, and do it 100%. If it isn’t worth everything you have, then is it worth doing?

Vuurr brings a laser like focus to the way we manage our clients’ accounts to grow their business. It’s what we do, it’s what we breathe. It’s why we say “no” to more clients than we say “yes” to, so that we can keep that focus and make sure that we are able to be focused on the right things.